MRKG 1311.WB - Principles of Marketing
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Spring 2008

Concepts, terminology, principles, theories, and issues in the field of marketing.

Instructor:  

Sue Jones
E-mail:   sjones@odessa.edu
Office:   Sedate Hall 209

Office Hours

 Phone:   432-335-6454
   

Required Text:  Essentials of Marketing 2nd edition; Dana-Nicoleta Lascu/Kenneth E. Clow. ISBN:  1-59260-271-1

Thompson/Atomic Dog Publishing  © 2004 

The book costs less when bought directly from the Atomic Dog Website.

    To Purchase Book or Access Book Website: 

You must have the course registration ID number - Contact me via email and I will give you the ID number.  After you have the course ID number, go  www.atomicdog.com, click Students and enter the Course Registration ID to purchase your textbook. 

If you purchased your textbook from the OC Bookstore, you will need to use the activation key provided with the text and the course ID number provided  by me.

Step 1:

Complete the Student Information Form.  I will send you an email with the course ID number so you can access the textbook site.  After you have submitted your completed form, you should continue with step two.

Step 2:

 Read the Course Information Page.  This will give you all the information you need to complete this course.  Course Description, Grading, Lesson Submission, etc.  After you have read the information page continue with Step 3.

Step 3:

 Lesson Due Dates - every lesson has a specific date that it is due.  Late lessons will be penalized with a point deduction for each day the lesson is late.  Continue to Step 4.

Step 4:

 Get the lessons (assignments).  You can print the individual lessons from this website. 

Step 5:

 Check website regularly for announcements. 



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And now I will show you the excellent way. . .  1 Corinthians 12:31b

This page was last updated:  December 13, 2007 01:56 PM