Concepts, terminology, principles, theories, and issues in the field of marketing.
|Office:||Sedate Hall 209|
Welcome to the Principles of Marketing Web Class. Please follow steps 1 thru 4 below for all the information on how to take this course. Please contact me if you have any questions or concerns.
Required Text: Marketing with Connect Plus, 4th edition; Grewall & Levy; McGraw-Hill. ISBN 9780077801953.
|Get started here!|
Complete Student Information Form. I will be communicating with you using your Odessa College Student Email Account. If you do not have a student email account, please activate your account by following the instructions found on the OC web site. After you have submitted your completed form, you should continue with Step 2.
Read the General Information page (Syllabus). This will give you all the information you need to complete this course. (Course Description, Grading, Lesson Submission, etc.) After you have read the information page, proceed to Step 3.
Lesson Due Dates - every lesson has a specific date that it is due. Late lessons will be penalized with a point deduction for each day the lesson is late. Proceed to Step 4
Get the lessons. - Connect Website: http://connect.mcgraw-hill.com/class/s_jones_fall_
Instructor's Comments: This course is an overview of the field of study generally called Marketing. This course will help you make better decisions for your organization regarding how to best position and sell your company and its goods or services and yourself as a consumer. Be sure to read and follow the instructions found below and also for each assignment. To be successful in the course you should:
Course Description: Introduction to the marketing functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. (52.1401) (3-0) 3 credit hours. ICO's 1,2,3,4,5,6. Prerequisite: None
Required Text: Marketing with Connect Plus, 4th edition; Grewall & Levy; McGraw-Hill. ISBN 9780077801953. This book may be purchased from the Odessa College Bookstore or from an online book seller. Instructor will provide instructions for registering on the Connect Marketing Site.
Class Website: http://www.odessa.edu/dept/management/sjones/marketing.htm
Connect Website: http://connect.mcgraw-hill.com/class/s_jones_fall_2013_1. Online registration instructions: Go to the website and click the "register now" button. This is unique address for MRKG 1311.WB.
Instructor's Office Hours: http://www.odessa.edu/dept/management/sjones/officehours.htm
Course Goals and Outcomes: Upon successful completion of this course, student will be prepared to
Course Expectations: This is a college level course and you will, therefore, be expected to uphold established college standards as outlined in the most recent Odessa College Catalog. Your final grade will be based upon a combination of the following factors:
The instructor's office hours and phone number are listed above. Please do not hesitate to utilize this time to discuss any course-related topic.
Business Leadership students are encouraged to make an appointment with Connie Nichols or Sue Jones to discuss both academic and career goals toward the end of each long semester.
Departmental and Instructor Course Requirements, Evaluation Methods, and Grading Policy: There are projects and/or assignments associated with this course as well as a Final Exam. The assignments must be completed and turned in by the due date. Students are required to attend a minimum of 4 community leadership meetings during each semester. Check the meeting located on the instructor's website for a list of organizations, meeting dates and times, and instructions.
All lessons (assignments) have due dates. Student should contact instructor regarding late assignments and arrangements made to submit late work. Points will be deducted for each day the assignment is late. Each Lesson will have multiple assignments associated with a particular chapter in the book and your grade will be a compilation of the following categories:
Lessons will be available beginning the first day of class. Lessons are completed online – all are interactive on the Connect Plus website. You may work on the assignments and save your progress; however, the lesson may only be submitted for grading once. If you experience technical difficulties, please contact me. Also, the McGraw-Hill Connect website has user support including a computer diagnostic tool to make sure your computer is updated.
The projected cutoff point for A’s, B’s, C’s, and D’s are based on a 90%, 80%, 70%, and 60%, respectively. At the end of the semester these projected cutoff points will be adjusted (i.e. raised or lowered) in order to reflect the overall performance of the class. Thus the actual grade will not be known with certainty until after the semester is over.
Student will receive an updated grade sheet along with any graded assignments and any comments or suggestions regarding the work submitted. If work is submitted before the due date, it will be evaluated after the due date.
Success Coaches: The Odessa College Student Success Coaches will help you stay focused and on track to complete your educational goals. If an instructor sees that you might need additional help or success coaching, he or she may submit a Retention Alert or a Starfish Alert. A Student Success Coach will contact you to work toward a solution.
If you consider withdrawing or dropping this class, please contact the instructor who will provide information regarding withdrawals, dropping a class or receiving an incomplete.
Business Leadership should be aware that a grade of a “C” or better is necessary to meet the degree or certificate requirements.
Student E-mail: If you have not already accessed your Odessa College Student E-mail, please follow the link to set up your account: http://www.odessa.edu/gmail/
Objective of the Business Leadership Department: The primary object of the business leadership program is to prepare each student for employment by providing skills training in critical thinking, problem solving, decision making, communication, self-management, and leadership. The business leadership program is not intended to serve as preparatory work toward a baccalaureate degree. Students planning to pursue a four-year degree should consult the upper level institution of their choice regarding transferability of courses.
Department Web site: Business Leadership Department
Business Leadership Department Philosophy: Marketing is the core of all business practices - from the mom and pop neighborhood store to Fortune 500 companies. To help students understand this broad based concept, the following acronym has been created by Sue Jones and Connie Nichols, instructors in the Business Leadership Department of Odessa College:
Information regarding student support services, academic dishonesty, disciplinary actions, special accommodations, or students' and instructors' right to academic freedom can be found in the Odessa College Student Handbook.
Student Evaluation of Instruction: The SEI process for face-to-face and online courses is scheduled for the week of November 18 - 22, 2013.
Expectations for Engagement – Online Learning
To help make the web-based learning experience fulfilling and rewarding, the following Expectations for Engagement provide the parameters for reasonable engagement between students and instructors for the online learning environment. Students and instructors are welcome to exceed these requirements.
Reasonable Expectations of Engagement for Instructors
1. As an instructor, I understand the importance of clear, timely communication with my students. In order to maintain sufficient communication, I will
· provided my contact information at the beginning of the syllabus;
· respond to all messages within 24 hours if received Monday through Thursday and within 48 hours if received Friday through Sunday; and,
· notify students of any extended times that I will be unavailable and provide them with alternative contact information (for me or for my supervisor) in case of emergencies during the time I’m unavailable.
2. As an instructor, I understand that my students will work to the best of their abilities to fulfill the course requirements. In order to help them in this area, I will
· provide clear information about grading policies and assignment requirements in the course syllabus, and
· communicate any changes to assignments and/or to the course calendar to students as quickly as possible.
3. As an instructor, I understand that I need to provide regular, timely feedback to students about their performance in the course. To keep students informed about their progress, I will
· post grades for discussion postings within one week of the discussion thread closing.
· provide grades for major assignments within 2 weeks of the due date or at least 3 days before the next major assignment is due, whichever comes first.
Reasonable Expectations of Engagement for Students
1. As a student, I understand that I am responsible for keeping up with the course. To help with this, I will
· line up alternative computer and internet access in case my primary computer crashes or my internet services is unavailable;
· recognize that the college provides free wi-fi and computer labs during regular campus hours to help me with accessing my course; and,
· understand that my instructor does not have to accept my technical issues as a legitimate reason for late or missing work if my equipment or service is unreliable.
2. As a student, I understand that it is my responsibility to communicate quickly with the instructor any issue or emergency that will impact my involvement with or performance in the class. This includes, but is not limited to
· getting “kicked off” of the system during tests or quizzes;
· having trouble submitting assignments; and
· dealing with a traumatic personal event.
3. As a student, I understand that it is my responsibility to understand course material and requirements and to keep up with the course calendar. While my instructor is available for help and clarification, I will
· seek out help from my instructor and/or from tutors;
· ask questions if I don’t understand; and,
· access my course several times during the week to keep up with assignments and announcements.
Special Needs: Odessa College complies with Section 504 of the Vocational Rehabilitation Act of 1973, and the American with Disabilities Act of 1990. If you have any special needs or issues pertaining to your access to and participation in this class, please contact me to discuss your concerns. You may also call the Office of Disability Services at 335-6861 to request assistance and accommodations. Students with disabilities are expected to carry out their obligations in completing coursework required of all students.
Accrediting: Odessa College is
accredited by the Commission on Colleges of the Southern Association of
Colleges and Schools to award associate degrees and certificates.
Contact the Commission on Colleges at 1866 Southern Lane, Decatur,
Georgia 30033-4097 or call 404-679-4500 for questions about the
accreditation of Odessa College.
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1311.WB- Principles of Marketing
|9-3-2013||Lesson 1 - Chapters 1 &
Interactive Power Point - Learning Objectives
Chapter 1 Case: The Yogurt Wars
Chapter 2: Interactive Power Point - Learning Objectives
Chapter 2: Toolkit: SWOT
Chapter 2: Quiz
Chapter 2: Essay Questions
|9-9-2013||Lesson 2 - Chapters 3 &
Social and Mobile
Chapter 3: Video Case
Chapter 4: Learning Objectives
Chapter 4: Interactive Activities
Chapters 3 & 4 : Essay Questions
Chapters 3 & 4: Quiz
|9-16-2013||Lesson 3 - Chapter 5
Analyzing the Marketing Environment
Chapter 5: Video Case
Chapter 5: Case
Chapter 5: Essay Questions
Chapter 5: Quiz
|9-23-2013||Lesson 4 - Chapters 6,
Chapter 7: Learning Objectives
Chapter 8: Learning Objectives
Chapter 6: Video Case
Chapter 7: Interactive Activity
Chapter 8: Case Analysis
Chapters 6,7&8 Essay Questions
Chapters 6,7&8 Quiz
|9-30-2013||Lesson 5 - Chapter
9 & 10
Segmentation, Targeting, and
|Chapter 9 Learning Objectives
Chapter 10 Learning Objectives
Chapter 9 Video Case
Chapter 10 Case Analysis
Chapters 9&10 Essay Questions
Chapters 9&10 Quiz
|10-7-2013||Lesson 6 - Chapters
11 & 12
Product, Branding and
Chapter 11 Drop and Drag
Chapter 12 Learning Objectives
Chapter 12 Video Case
Chapter 12 Drag and Drop
Chapter 11 Essay Questions
Chapter 12 Quiz
|10-14-2013||Lesson 7 - Chapter 13
Services: The Intangible Product
Chapter 13 Case
Chapter 13 Drag and Drop
Chapter 13 Video Case
Chapter 13 Essay Questions
Chapter. 13 Quiz
|10-21-2013||Lesson 8 - Chapter
Pricing Concepts for Establishing Value
Chapter 14 Video Case
Chapter 14 Drag and Drop
Chapter 14 Essay Questions
Chapter 14 Quiz
|10-28-2013||Lesson 9 - Chapter
Strategic Pricing Methods
Chapter 15 Case
Chapter 15 Quiz
Chapter 15 Essay Questions
|11-4-2013||Lesson 10 - Chapters 16
and Channel Management
Chapter 16 Video
Chapter 17 Learning Objectives
Chapter 17 Drag and Drop
Chapter 17 Video Case
Chapter 17 Case
Chapter 16 & 17 Quiz
|11-11-2013||Lesson 11 - Chapter 18
Chapter 18 Case
Chapter 18 Video Case
Chapter 18 Quiz
Chapter 18 Essay Questions
|Lesson 12 -
Advertising, Public Relations and Sales Promotion
Chapter 19 Interactive Activities
Chapter 19 Case
Chapter 19 Quiz
Chapter 19 Essay Questions
|11-25-2013||Lesson 13 - Chapter
Personal Selling and Sales Management
Chapter 20 Video Case
Chapter 20 Quiz
Chapter 20 Essay Question
|12-2-2012||Final Exam||Final Exam Essay|
Holidays: September 2, 2013 – Labor Day (College Closed)
And now I will show you the excellent way. . . 1 Corinthians 12:31b
This page was last updated: August 26, 2013 11:39 AM