MRKG 1311.W1C - Principles of Marketing
Sue Jones ]


Fall 2014

Concepts, terminology, principles, theories, and issues in the field of marketing.

 Syllabus

Instructor:  

Sue Jones

E-mail:   sjones@odessa.edu
Office:   Sedate Hall 209

Office Hours     Course Schedule

Phone:   432-335-6454
Odessa College  

Welcome to the Principles of Marketing Web Class.  Please follow steps 1 thru 4 below for all the information on how to take this course.  Please contact me if you have any questions or concerns. 

 

Required Text:   Marketing with Connect Plus, 4th edition; Grewall & Levy; McGraw-Hill.  ISBN 9780077801953.

Get started here!

Step 1:


Complete Student Information Form.  I will be communicating with you using your Odessa College Student Email Account.  If you do not have a student email account, please activate your account by following the instructions found on the OC web site.  After you have submitted your completed form, you should continue with Step 2.

Step 2:


Read the General Information page (Syllabus).  This will give you all the information you need to complete this course.  (Course Description, Grading, Lesson Submission, etc.)  After you have read the information page, proceed to Step 3.

Step 3:


Lesson Due Dates - every lesson has a specific date that it is due.  Late lessons will be penalized with a point deduction for each day the lesson is late.  Proceed to Step 4

Step 4:


Get the lessons. Connect Website: http://connect.mheducation.com/class/s-jones-fall-2014-1.  Online registration instructions:  Go to the website and click the "register now" button.  This is unique address for MRKG 1311.W1C.  Registration opens 8-23-14.

 

 

 

 

 

 


General Information About the Course

Required Textbook Information

Textbook:  Marketing with Connect Plus, 4th edition. Grewal; McGrawHill publisher. ISBN: 9780077801963.

This book may be purchased from the Odessa College Bookstore or from an online book seller.

Instructor will provide instructions for registering on the Connect Marketing Site.

Information About the Course

Instructor's Comments

This course is an overview of the field of study generally called Marketing.  This course will help you make better decisions for your organization regarding how to best position and sell your company and its goods or services and yourself as a consumer.  Be sure to read and follow the instructions found below and also for each assignment.  To be successful in the course you should:

      • allow plenty of time to do the assignments. The assignments are not designed to be done quickly. Set aside several hours each week to specifically work on this course.
      • pay close attention to the due date for each lesson. There are penalties for late work.
      • arrange to attend the Community Leadership Meetings discussed below early in the semester.
      • contact me at sjones@odessa.edu any time during the semester with questions, comments, or other issues regarding this course. I look forward to hearing from you.

Course Description

Introduction to the marketing functions and process. Includes identification of consumer and organizational needs and environmental issues. (52.1401) (3-0) 3 credit hours. CO's 1,2,3,4,5,6.

Course Student Learning Outcomes

Upon successful completion of this course student will be able to

    • identify the marketing mix components
    • explain the environmental factors which influence consumer and organizational decision-making process
    • outline a marketing plan

Course Prerequisites:

None

Course Topics:

    • Assessing the Marketplace
    • Understanding the Marketplace
    • Targeting the Marketplace
    • Value Creation
    • Value Delivery: Designing the Channel and Supply Chain
    • Value Communication

 

Grading

 

Category

Percentage

Quizzes

20%

Essay Answers

25%

Case Analysis

15%

Interactive Activities

15%

Video Cases

15%

Final Exam

10%

TOTAL

100%

 

Grading Scale:

“A” = 89.5-100
“B” = 79.5-89
“C” = 69.5-79
“D” = 59.5-69
“F” = 0-59

Lessons will be available beginning the first day of class. Lessons are completed online – all are interactive on the Connect Plus website. You may work on the assignments and save your progress; however, the lesson may only be submitted for grading once. If you experience technical difficulties, please contact me. Also, the McGraw-Hill Connect website has user support including a computer diagnostic tool to make sure your computer is updated.

The projected cutoff point for A’s, B’s, C’s, and D’s are based on a 90%, 80%, 70%, and 60%, respectively.  At the end of the semester these projected cutoff points will be adjusted (i.e. raised or lowered) in order to reflect the overall performance of the class.  Thus the actual grade will not be known with certainty until after the semester is over.

 

Student Course Participation

As a student, I understand that I am responsible for keeping up with the course. To help with this, I will

    • identify alternative computer and internet access in case my primary computer crashes or my internet service is unavailable;
    • recognize that the college provides free wi-fi and computer labs during regular campus hours to help me with accessing my course; and,
    • understand that my instructor does not have to accept my technical issues as a legitimate reason for late or missing work if my equipment or service is unreliable.

 As a student, I understand that it is my responsibility to communicate quickly with the instructor any issue or emergency that will impact my involvement with or performance in the class. This includes, but is not limited to

    • getting “kicked off” of the system during tests or quizzes;
    • having trouble submitting assignments; and
    • dealing with a traumatic personal event.

 As a student, I understand that it is my responsibility to understand course material and requirements and to keep up with the course calendar. While my instructor is available for help and clarification, I will

    • seek out help from my instructor and/or from tutors;
    • ask questions if I don’t understand; and
    • access my course several times during the week to keep up with assignments and announcements.

 As a student, I understand that I will have the opportunity to provide feedback on my experience in this course through an end-of-course Student Evaluation of Instruction (SEI).

Course Policies

Disclaimer

This syllabus is tentative and subject to change in any part at the discretion of the instructor. Any changes will be in accordance with Odessa College policies. Students will be notified of changes, if any, in a timely manner.

Original Effort

The work submitted for this course must be original work prepared by the student enrolled in this course.

Digital Protocol

Cell phones must be placed on either vibrate or silent mode and are to be accessed in emergency cases only. The use of laptops or any other digital device is permitted in order to facilitate learning.

For online submissions, take necessary steps to ensure that your assignments are submitted on time. Back-up and/or additional copies of all assignments submitted is encouraged. Computers/printers are available to OC students in the LRC (301-303); therefore, not having access to a computer due to technical issues (crash; corrupted files) will not be considered as an acceptable reason for not completing assignments. If there is a loss of server connection with Odessa College due to maintenance, then an email will be sent to students with pertinent information and status reports. Assignments submitted electronically need to follow the file-type requirements provided by the instructor.

Grade Inquiry

It is the responsibility of the student to keep track of assignment submissions and grades. At any point, you are welcome to meet with the instructor to discuss your academic progress. Contact the instructor to schedule an appointment.

Incomplete Policy

An ‘Incomplete’ grade may be given only if:

  • The student has passed all completed work

  •  If he/she has completed a minimum of 75% of the required coursework. A grade of an “I” will only be assigned when the conditions for completions have been discussed  and agreed upon by the instructor and the student.

  • ·An Incomplete form is submitted

 

Course Schedule

(Tentative and Subject to Change)

MRKG 1311.W1C Principles of Marketing
Fall 2014 - Lesson Due Dates

 


Due Date
 


Lesson/Chapters
 


Assignments
 

9-1-14

Section 1: Assessing the Marketplace

Lesson 1 - Chapters 1, 2, 3, 4, & 5

Overview of Marketing
Developing Marketing Strategies and a Marketing Plan
Social and Mobile Marketing
Analyzing the Marketing Environment

Chapter 1 Case: The Yogurt Wars
Chapter 2: Toolkit: SWOT
Chapter 2: Quiz
Chapter 2: Essay Questions
Chapter 3: Video Case
Chapter 4: Interactive Activity
Chapters 3&4: Essay Questions
Chapters 3&4: Quiz
Chapter 5: Video Case
Chapter 5: Essay Questions
Chapter 5: Quiz

9-8-14

Section 2: Understanding the Marketplace

Lesson 2 - Chapters 6, 7, & 8

Consumer Behavior
Business-to-Business Marketing
Global Marketing

Chapter 6: Video Case
Chapter 7: Interactive Activity
Chapter 8: Case Analysis
Chapters 6,7,&8: Essay Questions
Chapters 6,7,&8: Quiz

9-15-14

Section 3 - Targeting the Marketplace

Lesson 3 - Chapters 9 & 10

Segmentation, Targeting, and Positioning
Marketing Research

Chapter 9: Video Case
Chapter 10: Case Analysis
Chapters 9 & 10: Essay Questions
Chapters 9 & 10: Quiz

9-22-14

Section 4: Value Creation

Lesson 4 - Chapters 11, 12, & 13

Product, Branding and Packaging Decisions
Developing New Products
Services: The Intangible Product

Chapter 11: Drag and Drop
Chapter 12: Video Case
Chapter 12: Drag and Drop
Chapter 13: Case
Chapter 13: Drag and Drop
Chapter 13: Video
Chapter 11: Essay Questions
Chapter 13: Essay Questions
Chapter 12: Quiz
Chapter 13: Quiz

9-29-14

Section 5: Value Capture

Lesson 5 - Chapters 14 & 15

Chapter 14: Video
Chapter 14: Drag and Drop
Chapter 14: Essay Questions
Chapter 14: Quiz
Chapter 15: Case
Chapter 15: Essay Questions
Chapter 15: Quiz

10-6-14

Section 6: Value Delivery: Designing the Channel and Supply Chain

Lesson 6 - Chapters 16 & 17

Supply Chain and Channel Management
Retailing and Multichannel Marketing

Chapter 16: Video
Chapter 17: Drag and Drop
Chapter 17: Video Case
Chapter 17: Case
Chapters 16 & 17: Quiz

10-13-14

Section 7: Value Communication

Lesson 7 - Chapters 18, 19, & 20

Integrated Marketing Communications
Advertising, Public Relations, and Sales Promotions
Personal Selling and Sales Management

Chapter 18: Case
Chapter 18: Video
Chapter 18: Quiz
Chapter 18: Essay Questions
Chapter 19: Interactive Activity
Chapter 19: Case
Chapter 19: Quiz
Chapter 19: Essay Questions
Chapter 20: Video
Chapter 20: Essay Questions
Chapter 20: Quiz

10-14-14

Final Exam

Final Exam Essay

 

Student Learning Outcomes (SLOs)

 

Student Learning Outcome(s)

Core Objectives (CO's)

Identify the Marketing Mix Components

Critical Thinking Skills - to include creative thinking, innovation, inquiry, and analysis, evaluation and synthesis of information

Demonstrate competencies in written communication skills through written essays and case analysis

Communication Skills - to include    effective development, interpretation and expression of ideas through written, oral and visual communication

Explain the environmental factors which influence the consumer and organizational decision making process

Empirical and Quantitative Skills - to include the manipulation and analysis of numerical data or observable facts resulting in informed conclusions

Outline a Marketing Plan

Teamwork - to include the ability to consider different points of view and to work effectively with others to support a shared purpose or goal

Outline a Marketing Plan

Personal Responsibility - to include the ability to connect choices, actions and consequences to ethical decision-making

Explain the environmental factors which influence the consumer and organizational decision making processes

Social Responsibility - to include intercultural competence, knowledge of civic responsibility, and the ability to engage effectively in regional, national, and global communities

 

Odessa College Policies

Tuition Discounts

The “First Course is Free” discount waives standard tuition and fees for the first 3 credit hours taken at Odessa College. The discount applies to high school graduates taking their first class at Odessa College as well as transfer students taking their first class at Odessa College.

The “Academic Progress Discount” provides a 10% tuition discount upon completion of 30 credit hours until reaching 45 credit hours. It provides a 20% discount upon completion of 45 credit hours until reaching 60 credit hours. Student must maintain a 2.0 GPA to remain eligible for the discount.

Academic Policies

Note that the OC Student Handbook states (page 32) that “[i]n cases of academic dishonesty, the instructor has the authority to impose appropriate scholastic penalties. Complaints or appeals of disciplinary sanctions may be filed in accordance with the college due process procedure. Copies of the college due process procedure are available in the office of The Director of Student Life (CC104).”

For more information on your rights and responsibilities as a student at Odessa College, please refer to the following: The 411 of OC: Student Handbook 2012-2013; Student Rights & Responsibilities http://www.odessa.edu/dept/studenthandbook/handbook.pdf 

 Scholastic Dishonesty

Scholastic dishonesty shall constitute a violation of these rules and regulations and is punishable as prescribed by board policies. Scholastic dishonesty shall include, but not be limited to, cheating on a test, plagiarism and collusion.

"Cheating on a test" shall include:

    • Copying from another student's test paper
    • Using test materials not authorized by the person administering the test.
    • Collaborating with or seeking aid from another student during a test without permission from the test administrator.
    • Knowingly using, buying, selling, stealing or soliciting, in whole or in part, the contents of an unadministered test.
    • The unauthorized transporting or removal, in whole or in part, of the contents of the unadministered test.
    • Substituting for another student, or permitting another student to substitute for one's self, to take a test.
    • Bribing another person to obtain an unadministered test or information about an unadministered test.
    • "Plagiarism" shall be defined as the appropriating, buying, receiving as a gift, or obtaining by any means another's work and the unacknowledged submission or incorporation of it in one's own written work.
    • "Collusion" shall be defined as the unauthorized collaboration with another person in preparing written work for fulfillment of course requirements. (Source: Odessa College Student Handbook 2012-2013, page 29-30)

 Special Populations/Disability Services/Learning Assistance

Odessa College complies with Section 504 of the Vocational Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990. If you have any special needs or issues pertaining to your access to and participation in this or any other class at Odessa College, please feel free to contact me to discuss your concerns. You may also call the Office of Disability services at 432-335-6861 to request assistance and accommodations.

Odessa College affirms that it will provide access to  programs, services and activities to qualified individuals with known disabilities as required by Section 504 of the Rehabilitation Act of 1973 and Title II of the Americans with Disabilities Act of 1990 (ADA), unless doing so poses an undue hardship or fundamentally alters the nature of the program or activity Disabilities may include hearing, mobility or visual impairments as well as hidden disabilities such as chronic medical conditions  (arthritis, cancer, diabetes, heart disease, kidney disorders, lupus, seizure disorders, etc.), learning disabilities or psychiatric or emotional disabilities. A student who comes to Odessa College with diagnosed disabilities which may interfere with learning may receive accommodations when the student requests them and submits proper documentation of the diagnosis. A Request for Accommodations form and guidelines for beginning the request process are available in the OC Help Center or on the Odessa College web site at  http://www.odessa.edu/dept/counseling/disabilities/index.htm. The college strives to provide a complete and appropriate range of services for students with disabilities such as assistance with testing, registration, information on adaptive and assistive equipment, tutoring, assistance with access and accommodations for the classroom where appropriate. For information regarding services, students with disabilities should contact the Office of Disability Services in the OC Help Center located in Room 204 of the Student Union Building or call 432-335-6433. (Source: Odessa College Catalog of Courses 2012-2013, page 52)

 Dropping a Course or Withdrawing from College

Students wishing to drop a non-developmental course may do so online using WebAdvisor, at the Wrangler Express, or Registrar’s Office. A student wishing to drop a developmental course or withdraw from college should obtain a drop or withdrawal form from the Wrangler Express or the Registrar’s Office. Students are encouraged to consult with instructors prior to dropping a class. Students may not completely withdraw from the college by use of the Web. Students must drop a class or withdraw from college before the official withdrawal date stated in the class schedule. Students who are part of the Armed Forces Reserves may withdraw with a full refund if the withdrawal is due to their being ordered into active duty. A copy of the student’s orders must be presented to the Registrar’s Office at the time of the withdrawal. For details, please contact the Office of the Registrar. No longer attending class does not automatically constitute withdrawal from that class, nor does a student’s notification to an instructor that the student wishes to be dropped. Failure of a student to complete the drop/withdrawal process will result in a grade of “F.” (Source: Odessa College Catalog of Courses 2012-2013, page 36)

Student Support Services and Technical Support

Blackboard Support

I can’t log into my Blackboard Course, who do I contact?
Contact the Student Success Center: 432-335-6673 or online at https://www.odessa.edu/dept/ssc/helpdesk_form.htm. The SSC can provide you with your Blackboard login name. If you are not sure what your password is, they can reset your password.

 I’m having a problem in my Blackboard Course, who do I contact?
For any problem that you have in your online course, always contact your Instructor first. Refer to the Instructor’s Contact Information area of the Syllabus for their preferred method of contact and the expected response time.

Additional Blackboard Help Resources:

Service

Assistance Provided

Available

Blackboard Help for Students

Website with a searchable list of topics on how to navigate and use Blackboard for online courses.

Online
Click here.

Blackboard On Demand Learning Center for Students

This website provides an extensive list of short tutorial videos for student activities performed in Blackboard.

Online
Click here.

Blackboard Collaborate: First Time Users

If you have never used Blackboard Collaborate before, this website provides a system requirements check, configuration instructions, and training and resources area.

Online
Click here.

Blackboard Collaborate: Essentials for Participants

This website provides essential information for Participants of Collaborate sessions. Any Collaborate user, whether first-time or experienced, would benefit from reviewing the information here.

Online
Click here.

Student E-mail Support

How do I set up, access, or update my Odessa College Student E-mail account?
Go to this website and follow the directions on the page: http://www.odessa.edu/gmail/.

 I can't access my student email! I forgot my password!
Contact the Student Success Center: 432-335-6673 or online at https://www.odessa.edu/dept/ssc/helpdesk_form.htm. They can provide you with assistance in accessing your student email (created by OC) and can also assist with resetting your student email password. Make sure to have your student ID number available! 

Your Blackboard login name is associated with your OC created student email account. All Correspondence for this course will be submitted using your Odessa College student email address.


Support for Students with Disabilities

How do I contact the Office of Special Populations?

Main Number

432-335-6861

Campus Location

SUB 204N in the Student Union Building

Email

Becky Rivera-Weiss - brivera@odessa.edu

Website

To find out more about services provided by the Special Populations office, please visit: http://www.odessa.edu/dept/counseling/disabilities/index.htm

 

Learning Resources Center (LRC; Library)

How do I contact the Learning Resource Center?

Main Number

432-335-6640

FAQ Service

LibAnswers: http://libanswers.odessa.edu

Contact a Specific OC Librarian

Pat Quintero at 432/335-6350 or pquintero@odessa.edu
Donna Clark at 432/335-6645 or dclark@odessa.edu
Carolyn Petersen at 432/335-6641 or cpetersen@odessa.edu

LRC Services and Guidelines Website

https://www.odessa.edu/dept/library/services/index.htm

 

Equipment and Services Provided:
The Murry H. Fly Learning Resources Center (LRC) supports the college's curriculum resulting in a primary emphasis on each student's individual study and research needs. The faculty and staff work with the LRC's Technical Services and Public Services Departments in choosing materials to support all college programs. More than 59,000 books, 50,000 electronic books, 350 current periodicals, 6,700 media holdings, eight newspapers, and 60 databases are available to enhance the educational process.

Equipment/Services Available

Used For

Available

Books, videos, CDs

Research

On Campus and Online

Specialized databases not available online for free

Research

On Campus and Online

Magazines, newspapers, & scholarly journals

Research

On Campus and Online

Computers

Research & word processing

On Campus

Selected textbooks for short-term use

Course work

On Campus

Trained staff

Answer "where do I find?"

On Campus and Online

Tutorials

Tips for research strategies

On Campus and Online

Photocopiers, VHS/DVD players, FAX service

For course work

On Campus

Quiet study areas

For course work

On Campus

Student Success Center (SSC) / AVID Center


How do I contact the Student Success Center?
Appointments are preferred, but walk-ins will be served as soon as possible.

Main Number

432-335-6673

Campus Location

1st floor of the Library

Website with Additional Help and Information

http://www.odessa.edu/dept/ssc/

Live Online Assistance / Chat

Click Here
(If no one is currently available, please put your email and question(s) in the appropriate areas of the form and hit ‘send.’ Your question(s) will be addressed as soon as an SSC staff member becomes available.)

 

Equipment and Services Provided:
The purpose of the Odessa College Student Success Center is to provide assistance to students in meeting their academic and career goals. The SSC strives to continually provide new and updated resources that will empower all Odessa College students to succeed at OC and beyond.

Equipment/Services Available

Used For

Available

Tutoring by CRLA & Avid trained tutors

Understanding course work and motivation

On Campus and Online
Click here for more information.

Student Information Seminars (SIS)

Demo email, Blackboard and SSC resources

On Campus and Online
Click here for more information.

Study Skills

Tools needed to succeed

On Campus and Online
Click here for more information.

Basic Technology

To navigate classes, email, etc.

On Campus and Online

Plato Web

Practice for TEAS test and basic math, science, etc.

On Campus and Online
Click here for more information.

Project T.I.E.

Practice for GED/COMPASS

On Campus and Online
Click here for more information.

Student Orientation/Tour

Show individual students where their classes will be. SIS presentation

On Campus

M.O.R.E. Mentoring Program

Networking, tips to navigate college life successfully

On Campus
Click here for more information.

Smart thinking

Online tutoring service. Connect with an e-structor and interact with a live tutor.

Online
Click here for more information.


Veterans Support

How do I contact the office for Veteran’s Outreach?

Main Number

432-335-6833

Campus Location

204M (Help Center) in the Student Union Building

Email

Gloria Rangel - grangel@odessa.edu

Website

To find out more about services provided by the Veteran’s Outreach office, please visit: http://www.odessa.edu/dept/counseling/veterans/index.htm

 

 

 

 

 

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MRKG 1311.W1C - Principles of Marketing
Fall 2014 Schedule

 


Due Date


Lesson/Chapters


Assignments

9-1-14

Section 1: Assessing the Marketplace

Lesson 1 - Chapters 1, 2, 3, 4, & 5

Overview of Marketing
Developing Marketing Strategies and a Marketing Plan
Social and Mobile Marketing
Analyzing the Marketing Environment

Chapter 1 Case: The Yogurt Wars
Chapter 2: Toolkit: SWOT
Chapter 2: Quiz
Chapter 2: Essay Questions
Chapter 3: Video Case
Chapter 4: Interactive Activity
Chapters 3&4: Essay Questions
Chapters 3&4: Quiz
Chapter 5: Video Case
Chapter 5: Essay Questions
Chapter 5: Quiz

9-8-14

Section 2: Understanding the Marketplace

Lesson 2 - Chapters 6, 7, & 8

Consumer Behavior
Business-to-Business Marketing
Global Marketing

Chapter 6: Video Case
Chapter 7: Interactive Activity
Chapter 8: Case Analysis
Chapters 6,7,&8: Essay Questions
Chapters 6,7,&8: Quiz

9-15-14

Section 3 - Targeting the Marketplace

Lesson 3 - Chapters 9 & 10

Segmentation, Targeting, and Positioning
Marketing Research

Chapter 9: Video Case
Chapter 10: Case Analysis
Chapters 9 & 10: Essay Questions
Chapters 9 & 10: Quiz

9-22-14

Section 4: Value Creation

Lesson 4 - Chapters 11, 12, & 13

Product, Branding and Packaging Decisions
Developing New Products
Services: The Intangible Product

Chapter 11: Drag and Drop
Chapter 12: Video Case
Chapter 12: Drag and Drop
Chapter 13: Case
Chapter 13: Drag and Drop
Chapter 13: Video
Chapter 11: Essay Questions
Chapter 13: Essay Questions
Chapter 12: Quiz
Chapter 13: Quiz

9-29-14

Section 5: Value Capture

Lesson 5 - Chapters 14 & 15

Chapter 14: Video
Chapter 14: Drag and Drop
Chapter 14: Essay Questions
Chapter 14: Quiz
Chapter 15: Case
Chapter 15: Essay Questions
Chapter 15: Quiz

10-6-14

Section 6: Value Delivery: Designing the Channel and Supply Chain

Lesson 6 - Chapters 16 & 17

Supply Chain and Channel Management
Retailing and Multichannel Marketing

Chapter 16: Video
Chapter 17: Drag and Drop
Chapter 17: Video Case
Chapter 17: Case
Chapters 16 & 17: Quiz

10-13-14

Section 7: Value Communication

Lesson 7 - Chapters 18, 19, & 20

Integrated Marketing Communications
Advertising, Public Relations, and Sales Promotions
Personal Selling and Sales Management

Chapter 18: Case
Chapter 18: Video
Chapter 18: Quiz
Chapter 18: Essay Questions
Chapter 19: Interactive Activity
Chapter 19: Case
Chapter 19: Quiz
Chapter 19: Essay Questions
Chapter 20: Video
Chapter 20: Essay Questions
Chapter 20: Quiz

10-14-14

Final Exam

Final Exam Essay

 

 

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And now I will show you the excellent way. . .  1 Corinthians 12:31b

This page was last updated:  September 05, 2014 08:47 AM