MRKG 1311.11012 - Principles of Marketing
Business Leadership Dept.
|Office:||Sedate Hall 209|
TTH - 8:30 -
Notice: It is the student’s responsibility to check the online syllabus for updates and changes during the semester. Students will be notified of changes, if any, in timely manner.
Required Text: Marketing, 3rd Edition, Grewal, McGraw Hill. ISBN: 9780078028830. This book may be purchased from the Odessa College Bookstore or from an online book seller.
Course Description (Catalog Description): MRKG 1311 Principles of Marketing (52.1401) (3-0) 3 credit hours. Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues Prerequisite: None.
Course Objective: This course is designed to help students
Class Website: http://www.odessa.edu/dept/management/sjones/marketing.htm.
Office Hours: The instructor's office hours and phone numbers are listed above. Please do not hesitate to utilize this time to discuss any course-related topic.
End of course outcomes: Identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; and outline a marketing plan. (ICOs: 1,2,3,4,5,6)
Odessa College’s Institutional Core Objectives (ICOs):
1) Critical Thinking Skills - to include creative thinking, innovation, inquiry, and analysis, evaluation and synthesis of information
2) Communication Skills - to include effective development, interpretation and expression of ideas through written, oral and visual communication
3) Empirical and Quantitative Skills - to include the manipulation and analysis of numerical data or observable facts resulting in informed conclusions
4) Teamwork - to include the ability to consider different points of view and to work effectively with others to support a shared purpose or goal
5) Personal Responsibility - to include the ability to connect choices, actions and consequences to ethical decision-making
6) Social Responsibility - to include intercultural competence, knowledge of civic responsibility, and the ability to engage effectively in regional, national, and global communities
Expectations: This is a college level course and you will, therefore, be expected to uphold established college standards as outlined in the most recent Odessa College Bulletin. Your final grade will be based upon a combination of the following factors:
Note that preparedness and purposeful participation are the first two elements of the grading criteria. This is not strictly a lecture course. Students will be required to actively participate in the discussions, both individually and in assigned groups. You cannot participate if you are not present in class, and purposeful participation is difficult to achieve if you are not prepared. If you must be absent, please contact your instructor before the absence if possible or as soon after the missed class as possible to make arrangements for the make-up work or missed assignments. This is your responsibility. Show respect to everyone in the class by communicating appropriately - do not sleep or put your head or feet on the tables or chairs. Cell phones should be placed on either vibrate or silent mode and are to be accessed in emergency cases only
Business Leadership students are encouraged to make an appointment with Connie Nichols or Sue Jones to discuss both academic and career goals toward the end of each long semester.
Departmental and Instructor Course Requirements, Evaluation Methods and Grading Policy: There are projects and/or assignments associated with this course as well as a Final Exam. The assignments must be completed and turned in by due date. Students are required to attend a minimum of 4 community leadership meetings during each semester. Check the community meetings page located on the instructor’s website for a list of organizations, meeting dates and times, and instructions. (http://www.odessa.edu/dept/management/sjones/meetings.htm )
Your grade will be a compilation of the following categories:
The projected cutoff point for A’s, B’s, C’s, and D’s are based on a 90%, 80%, 70%, and 60%, respectively. At the end of the semester these projected cutoff points will be adjusted (i.e. raised or lowered) in order to reflect the overall performance of the class. Thus the actual grade will not be known with certainty until after the semester is over.
Information regarding withdrawals, dropping a class or receiving an incomplete can be found in the current Odessa College Catalog.
Success Coaches: The Odessa College Student Success Coaches will help you stay focused and on track to complete your educational goals. If an instructor sees that you might need additional help or success coaching, he or she may submit a Retention Alert or a Starfish Alert. A Student Success Coach will contact you to work toward a solution.
If you consider withdrawing or dropping this class, please contact the instructor who will provide information regarding withdrawals, dropping a class or receiving an incomplete.
Business Leadership; students should be aware that a grade of a “C” or better is necessary to meet the degree or certificate requirements.
Student E-mail: Please access your Odessa College Student E-mail, by following the link to either set up or update your account: http://www.odessa.edu/gmail/. Correspondence will be submitted using your Odessa College email as an alternative method to contact you with information regarding this course
Objective of the Business Leadership Department: The primary object of the business leadership program is to prepare each student for full time employment. The business leadership program is not intended to serve as preparatory work toward a baccalaureate degree although courses are transferable to several colleges and universities. Students planning to pursue a four-year degree should consult the upper level institution of their choice regarding transferability of courses.
Department Web site: http://www.odessa.edu/dept/management/
MRKG 1311 Principles of Marketing
Holidays: January 21, 2013 – Martin Luther King Day (College Closed)
Odessa College Policies
"Cheating on a test" shall include:
• Copying from another student's test paper
• Using test materials not authorized by the person administering the test.
• Collaborating with or seeking aid from another student during a test without permission from the test administrator.
• Knowingly using, buying, selling, stealing or soliciting, in whole or in part,
the contents of an unadministered test.
• The unauthorized transporting or removal, in whole or in part, of the contents
of the unadministered test.
• Substituting for another student, or permitting another student to substitute for
one's self, to take a test.
• Bribing another person to obtain an unadministered test or information about
an unadministered test.
• "Plagiarism" shall be defined as the appropriating, buying, receiving as a gift,
or obtaining by any means another's work and the unacknowledged
submission or incorporation of it in one's own written work.
• "Collusion" shall be defined as the unauthorized collaboration with another
person in preparing written work for fulfillment of course requirements. (Source: Odessa College Student Handbook 2012-2013, page 29-30)
Special Populations/Disability Services/Learning Assistance
Odessa College complies with Section 504 of the Vocational Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990. If you have any special needs or issues pertaining to your access to and participation in this or any other class at Odessa College, please feel free to contact me to discuss your concerns. You may also call the Office of Disability services at 432-335-6861 to request assistance and accommodations.
Odessa College affirms that it will provide access to programs, services and activities to qualified individuals with known disabilities as required by Section 504 of the Rehabilitation Act of 1973 and Title II of the Americans with Disabilities Act of 1990 (ADA), unless doing so poses an undue hardship or fundamentally alters the nature of the program or activity Disabilities may include hearing, mobility or visual impairments as well as hidden disabilities such as chronic medical conditions (arthritis, cancer, diabetes, heart disease, kidney disorders, lupus, seizure disorders, etc.), learning disabilities or psychiatric or emotional disabilities. A student who comes to Odessa College with diagnosed disabilities which may interfere with learning may receive accommodations when the student requests them and submits proper documentation of the diagnosis. A Request for Accommodations form and guidelines for beginning the request process are available in the OC Help Center or on the Odessa College web site at www.odessa.edu/dept/counseling/disabilities.htm. The college strives to provide a complete and appropriate range of services for students with disabilities such as assistance with testing, registration, information on adaptive and assistive equipment, tutoring, assistance with access and accommodations for the classroom where appropriate. For information regarding services, students with disabilities should contact the Office of Disability Services in the OC Help Center located in Room 204 of the Student Union Building or call 432-335-6433. (Source: Odessa College Catalog of Courses 2012-2013, page 52)
Dropping a Course or Withdrawing from College
Learning Resource Center (LRC; Library)
Student Success Center (SCC)
Located in the LRC, the Student Success Center (SSC) provides assistance to students in meeting their academic and career goals. We strive to provide new and updated resources and services at no charge to OC students. Academic support services include tutoring, study skills training, workshops, and the mentoring program. Tutoring is available for a variety of subjects including college mathematics, English, government, history, speech, chemistry, biology, and all developmental coursework. Appointments are preferred, but walk-ins will be served as soon as possible. Smarthinking online tutoring is also available. All computers in the center have Internet access, Microsoft Office, and software resources to assist OC students in improving their reading, writing and mathematical skills. The center also offers special assistance to students preparing for the THEA/COMPASS test. Computer lab assistants are available to assist students with student email, Blackboard, OC portal, Course Compass and more. For more information or to make an appointment, please call 432-335-6673 or visit www.odessa.edu/dept/ssc/ (Source: Odessa College Catalog of Courses 2012-2013, page 54)
For Blackboard username and password help and for help accessing your online course availability and student email account contact the Student Success Center at 432-335-6878 or online at https://www.odessa.edu/dept/ssc/helpdesk_form.htm.
Expectations for Engagement – Face to Face Learning: To help make the learning experience fulfilling and rewarding, the following Expectations for Engagement provide the parameters for reasonable engagement between students and instructors for the learning environment. Students and instructors are welcome to exceed these requirements.
Reasonable Expectations of Engagement for Instructors
Reasonable Expectations of Engagement for Students
Student Evaluation of Instruction: The SEI process for face-to-face and online courses is scheduled for April 28-May 4, 2013
Accrediting: Odessa College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award associate degrees and certificates. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Odessa College.
General inquiries about Odessa College, such as admission requirements, financial aid, educational programs, etc., should be addressed directly to the College and not to the Commission’s office.
And now I will show you the excellent way. . . 1 Corinthians 12:31b
This page was last updated: April 25, 2013 10:24 AM